My Million Dollar Idea

Here she is. You can take it to the bank. Use this idea to make millions.... or even billions.

Here it is: with Tivo and the Internet, TV commercials have become marginalized in their effectiveness. That's why you see more and more "products" embedded into TV shows. So, there is a huge push for effective advertising mediums to replace some of the efficacy lost to the new technologies.

My idea helps to recoup some of that lost efficacy and helps to re-energize a struggling market: the US Car industry.

So, here's what should replace that. It's pretty commonplace to have a GPS system built into the dashboard of cars. In a decade, this will be as standard as the tape deck. What these screens offer is a pretty viable advertising medium. The auto industry can, effectively, siphon off billions of dollars in ad revenue by delivering advertising messages directly to this GPS system. And let's be real...advertising is becoming more and more permission based...so, the auto companies can offer a discount...say $1500 or $2000 on the car if the owner agrees to have ads delivered every time the car is started and every X amount thereafter. The possibilities are, literally, endless. Advertisers would be falling over themselves. In a country to 300 million where virtually everyone owns a car, this a great concept.

You could target ads by the car they drive. BMW drivers might get hit with Nordstrom ads. Ford pickup owners might get Nascar, chewing tobacco, and beer ads. Volvo drivers would be a boon for liberal politicians. You get the idea.

So there you have it. This benefits the consumer, helps out those companies looking for a viable advertising medium to replace TV, and bails out the struggling US auto industry. This is a billion dollar idea....and I offer it to you free of charge....to the fine readers of the Faircloth Five Blog.

I'll be here all week solving all the problems of American businesses.